Analytics & Reporting

This page explains the analytics available to store owners, how to interpret key reports, and how to export data for accounting or BI systems.

Dashboards and metrics

Overview dashboard: high-level KPIs including clicks, conversions, conversion rate, attributed revenue, and payout liabilities.
Campaign & affiliate breakdowns: drill into which campaigns and affiliates drive the most revenue and highest conversion rates.

Attribution windows and comparisons

Use 7/30/90-day windows to compare short-term vs long-term performance and to capture delayed conversions from content marketing.

Exports and integration

Export CSVs for conversions and payouts. Include affiliate_id, order_id, gross_amount, refunds, and net_amount for reconciliation.
Use webhooks or the API for near-real-time integration with external BI tools.

Reporting best practices

Reconcile attributed revenue monthly with Shopify sales to confirm attribution accuracy.
Keep a regular cadence for review (weekly top affiliates, monthly reconciliation) and announce top performers to engage affiliates.

Developer notes

Provide consistent timestamps (UTC) in exports and APIs to simplify cross-system joins.
If using multiple stores, include store_id in every record to allow per-store aggregation.

Good analytics practices help scale the program by focusing investment on high-return campaigns and affiliates. Important metrics and definitions

Exporting and scheduling

Use the Export CSV button on any report for offline analysis.
Schedule daily or weekly exports to your email or an S3 bucket for automated bookkeeping.

Using reports for action

Identify affiliates with high clicks but low conversions - provide better creatives or landing pages.
Monitor sudden spikes in conversions for possible fraud and open a dispute if needed.