Sprusify

Tracking Performance

This page explains the key metrics affiliates and merchants use to evaluate performance and how to interpret reports in the portal.

Key metrics

  • Clicks: the raw number of tracked visits from affiliate links.
  • Conversions: orders attributed to the affiliate.
  • Conversion rate: conversions divided by clicks - a key metric for link quality.
  • Revenue attributed: gross order value credited to the affiliate before refunds.
  • Pending vs approved earnings: pending indicates within refund/fulfillment window; approved means eligible for payout.

Understanding timelines

  • Attribution windows (e.g., 7/30/90 days) show how long a click remains eligible for credit; longer windows increase lifetime value but risk higher refunds.

Using reports

  • Filter by date range, campaign, or landing page to analyze performance variations.
  • Export CSV to analyze in spreadsheets or BI tools and combine with paid social or email campaign data.

Improving performance

  • Test different landing pages and copy; product-level links often outperform home-page links for conversion.
  • Encourage coupon use for higher cross-device reliability.

Developer notes

  • Provide an API endpoint for affiliates to retrieve their performance data programmatically.
  • Ensure metrics are computed consistently between dashboard, exports, and API.

Clear metrics and reliable reports help affiliates optimize promotions and merchants identify high-performing partners.

Using the dashboard

  • Date ranges: change the date range to compare weekly or monthly performance.
  • Campaign filters: segment results by campaign or coupon.

Common analysis tasks

  • Identify top-performing channels by adding UTM parameters to links.
  • Compare conversion rate after updating creatives or landing pages.

Exporting data

  • Use the Export CSV button in Reports to pull raw click and order data for offline analysis.

Troubleshooting low performance

  • Ensure tracking links are not modified by third-party tools that strip query parameters.
  • Confirm landing pages are functioning and do not redirect away before the tracking cookie is set.