Sprusify

Creating & Sharing Referral Links

This page explains how affiliates create referral links, what options are available (campaign or product-level links), and best practices to maximize conversions.

Generating links

  • Default link: every affiliate has a default link to the store home page which includes a tracking parameter.
  • Campaign links: affiliates can generate links tied to a campaign so that campaign-specific commissions and creatives apply.
  • Product links: create links that point directly to a product page; best for influencer recommendations.

Link options and parameters

  • UTM parameters: append UTM tags to preserve marketing attribution while keeping affiliate tracking intact.
  • Custom landing pages: link to promotional landing pages or specific collection pages to improve conversion.

Best practices for sharing

  • Use short, readable links in social posts; consider using a shortener or a vanity domain if available.
  • Share relevant creatives provided by merchants to increase conversion trust.
  • Encourage affiliates to pin an evergreen link in profiles (bio link) and use campaign/product links in individual posts.

Tracking & troubleshooting

  • Affiliates can view click logs in their portal to validate traffic and diagnose issues (e.g., mismatched UTM or redirect issues).
  • If clicks are missing, test links in an incognito window and check cookie behavior across browsers.

Developer notes

  • Tracking relies on either a client-side script tag that sets cookies on click or server-side proxied links; ensure both flows handle redirects and preserve parameters.

Good link hygiene combined with clear promotional guidance helps affiliates convert their audiences more effectively.

  • A referral link contains a unique affiliate identifier so Sprusify can attribute visits and purchases to you.

Create a referral link

  1. Open your Affiliate Dashboard > Links.
  2. Click Create new link and select a campaign or landing page.
  3. Optionally add UTM parameters to track source campaigns (e.g., utm_source=instagram).

Share best practices

  • Shorten links for social posts using your preferred link shortener.
  • Use deep links for mobile apps where available to preserve attribution.

Tracking and verification

  • Check Dashboard > Recent Clicks to see that clicks from your shared link are recorded.
  • If you don’t see clicks, test by opening the link in an incognito window and completing a test order.

Examples

  • Default link: https://yourstore.com/?aff=AFF123
  • With UTM: https://yourstore.com/?aff=AFF123&utm_source=twitter&utm_medium=social